STRATEGIC MANAGEMENT AND ITS APPLICATION IN THE BUSINESS OF SPORTS. IDENTIFYING NEW KEY PERFORMANCE INDICATORS FOR THE SPORTS INDUSTRY

Abstract

This article delves into the critical intersection of strategic management and the sports business, aiming to identify innovative Key Performance Indicators (KPIs) tailored to the unique dynamics of the sports industry. Strategic management principles are increasingly indispensable in navigating the evolving global sports landscape. By examining the application of strategic frameworks, such as SWOT analysis and balanced scorecards, within the context of sports business operations, this study seeks to unearth novel KPIs. These indicators encompass not only financial metrics but also fan engagement, sustainability, and social responsibility, aligning with the modern demands and ethical considerations of the sports sector. Through the development of these new KPIs, this article provides a forward-looking perspective, offering valuable insights for sports organizations striving for sustained success in a rapidly changing world.